Bahri: Make it Merry, Make it Plastic-Free!

During the Christmas holidays, The Bahri association orchestrated an extraordinary initiative called "Blue Santa," a brilliant mobilization that brought together volunteers during the festive weekend . They managed to remove hundreds of kilograms of waste and plastics, demonstrating the tremendous impact a collective action can have in preserving the environment. To accompany this action, a creative visual was crafted, featuring a Christmas tree made from plastic bottles and set in a polluted beach backdrop. This initiative takes advantage of the communication opportunity during the Christmas holidays to draw attention to a crucial concern: raising awareness about the growing threat of plastic pollution on our oceans and marine life.