Outdoor ad: NBA: Nets for Change

Embed Video

Abandoned fishing nets make up 80% of marine debris in India, devastating marine life and their natural habitat.

Abandoned basketball nets abound in courts across India. Many hidden female talents remain unseen.

The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”.

This initiative is a dual impact initiative as it aims to revive India’s seas and marine habitats, one neglected net at a time, and it is also enabling young female talents, one neglected hoop at a time.

The nets were taken from the seas, cleaned, repurposed, reconstructed to fit hoops, and installed across neglected basketball courts in India. And on those courts, the NBA organized trainings for young female talents with NBA coaches.

These games also educated the communities on the importance of keeping our oceans clean.

The initiative has travelled across social media and has attracted endorsement from celebrities including Bollywood superstar Ranveer Singh.

The NBA is now aiming to implement this initiative globally, giving more neglected nets and girl talents a new life on courts across the world.

Category Entertainment & leisure
Client NBA India
Agency Leo Burnett Dubai
Country India
Uploaded 9 February, 2024

Other credits

Brand: NBA India and NBA

Head - Marketing, Content & Communications: Murtuza Madraswala

Senior Manager - Brand & Digital Marketing: Rahul Palan

Creative Agency: Leo Burnett Dubai and Publicis Groupe MENAT

Chief Executive Officer - Publicis Groupe: Bassel Kakish

Chief Creative Officer: Kalpesh Patankar

Chief Strategy Officer - Publicis Groupe: Tahaab Rais

Senior Creative Director: Divyan Kriplani

Head of Production: Shereen Mostafa

Senior Producer: Upasana Kumar Arora

Chief Executive Officer: Nathalie Gevresse

Business Lead: Vicky Kriplani

Head of Strategy & Insights: Aakriti Goel

Manager - Strategy & Insights: Ana Julia De Oliviera

Production Company: LIWA Content.Driven

Founder and Executive Producer: Sagar Rege

Film Director: Tahaab Rais

Writer and Script: Tahaab Rais

Cinematographer: Satchith Paulose

Senior Producer: Shweta Sandeep

Post Production: Islam Muhamed

Sports Choreographer: Dhruv Panjuani

Underwater cinematographer: Sumer Varma

Diver and dive team lead: Dev Saighal

Line Production: Jumping Jack Films

Producer: Kapil Tyagi

Chief 1st AD: Bhavna Gautam

AD team: Mellita Sequeira, Hitesh Chauhan

Art Director and Production Design Lead: Tanisha Goswami

Costume and Stylist: Twishha Ganjoo

Editing: Cold Cutz

Editor: Neda Zag

Soundtrack ‘Udh Le’ Composers: Raghav & Arjun

Sound Engineer: Chester Misquitta

Grading: The Mill

Colourist: Nicola Gasparri

Recording Studio: Emerdjence

Vocals: Meba Ofelia

Voiceover: Meba Ofelia

Manager: Imti

Sound Engineer: Gregory

NBA: Nets for Change

Gold sponsors

The Best Ad Jobs

NBA: Nets for Change

Related

Gold sponsors

The Best Ad Jobs