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Virgin Media: It's Playtime: Mannequins


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The campaign urges us to break free from boredom by featuring two characters with the most boring job ever: being a shop mannequin. In much the same way as we can feel trapped in the mundane, it’s even worse for a mannequin; stuck in a glass case of tedium while modelling smart-casual business wear. But thanks to Virgin Media, they’re freed from their rigid ways to seek out their own play.
Credits Other credits

Credits:



Agency:

Board Creative Director: Ger Roe

Associate Creative Director: Nick Doring

Senior Copywriter: Paul O’Loughlin

Senior Art Director: Cormac O’Connor

Head of Production: Niamh Skelly

Business Director: Sinead Dennis

Senior Account Director: David Carter

Senior Account Manager: Daniel Harnett

Account Executive: Kelly Corbett

Head of Strategy: Fay Quilligan

Senior Strategist: Flora Skivington

Head of Social: Thomas Ryan

Digital Producer: Cian McIntyre

Finished Artist: Tim Kavanagh

Print Producer: Gavin Kenny

Motion Graphics: Karen Barry



Client:
Head of Brand and Marketing: Niamh O’Driscoll
Senior Marketing Manager: Fiona Mahon
Campaign Manager: Margaret Mahony
Media Manager : Yvonne O’Reilly
Social Media Manager: Lorcan Lambe



Production:

Production Company: Outsider

Director: Biceps

Production Company Executive Producer: Simon Elborne

Production Company Producer: Paul McPadden

DOP: Octavio Rodríguez Arias

Editor: Alexandra Wood @ Flock

Post-Production: Freefolk

VFX Creative Director: Jason Watts @ Freefolk

Lead Flame Artist: Andy Copping @ Freefolk

Grade: Marty McMullan @ Freefolk

VFX Producer: Cheryl Payne @ Freefolk

Service company: Trixtr

Sound Design: Folding Waves

Photographer: Leo Byrne

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