Lightning Minds: Keeping Barnaby Upright

Viral video of former deputy prime minister Barnaby Joyce was doing the rounds. The video of him appearing to have drunkenly fallen over, was a golden opportunity for the non-alcoholic beer brand Lightning Minds. A mobile billboard was driven past Parliament House with a tip for The Honourable Mr Joyce to help him get back on his feet. The billboard was filmed by TV station Network 10 and appeared on the highly rated show The Project (see YouTube link in URL), watched by millions of Australians.