Bank Central Asia: Don't Know Kasih No (Don't No Give No)

“Don’t Know? Kasih No!” is not just another educational PSA, it is a movement that inspires and invites every generation of Indonesians to fight against fraud with one simple action: by giving them no. By adding nostalgia in the mix, we bring a line inspired by Indonesia's three comedic legends: Dono, Kasino, Indro.

The line “Don’t Know (Dono), Kasih No! (Kasino”) - Indro was derived from the legendary trio Dono (1951-2001), Kasino (1950-1997) and Indro from the comedy group, Warkop. Their influence extends beyond the realm of comedy, shaping the country's entertainment landscape and leaving an indelible mark on Indonesian popular culture.

To educate Indonesians, we used the term "phishing” to create a visual analogy that is easily remembered. We portrayed Indro not in a comedic manner to bring seriousness in dealing with fraud by showcasing different types of fraud cases. We reveal how fraudsters can smartly bait individuals through different tactics and gain sensitive information. Continuously repeating our line to inform people that if you don’t know the source you should stop, rethink, and give them no!

This movement is a way that we can all remind each other to stay vigilant and take proactive measures against fraudsters.