Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Experiential

Wuling Air EV: First first responder

Embed Video
The number of fires in Jakarta is rising every year. It has become complicated because Jakarta is a unique city with thousands of small and tangled alleyways, making it hard for fire trucks to get through. It’s even more concerning as the first 6-10 minutes when the fire happens are the crucial time to stop it from getting bigger. If the firetruck can’t reach it in time, it will be a fatal disaster.

So, Wuling came up with a small idea but with a big impact. We realized that the Wuling Air EV, the only compact electric car in Indonesia, is the most suitable car to navigate the small alleyways of Jakarta. That’s why we collaborated with the Indonesian Fire Department and turned our Wuling Air EV into the First Responder: a special firefighter fleet that we deploy early to stop fires from getting bigger.

We modified the back cabin of the Wuling Air EV with three specific compartments. These compartments are designed to provide first aid when a fire happens, as the compact electric cars are able to get to the fire site faster. This way, we can prevent the fire from becoming bigger in the first place.

It immediately became the talk of the town. The small car, which was previously not preferred because of its size, had shifted people's minds. They now consider it a car suitable for Jakarta with thousands of alleyways. In the end, people finally realized that Jakarta’s big problem only needs a small solution: the Wuling Air EV.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news