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Outdoor
Asharq Discovery: The Ransom Billboard
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Ransom Billboard
Discovery Hacks Billboards to Unveil New Series. In a groundbreaking promotion for the launch of Dark Minds, the first true crime series in the Middle East, Asharq Discovery orchestrated a campaign inspired by the genre. This innovative campaign unfolded in Beirut, Lebanon, where billboards from renowned brands like Dyson, KitchenAid, and Bose were attacked and left with some letters removed, sparking curiosity and capturing the attention of the local media. After a few days of rumors and questions from the public, the mystery unraveled as the missing letters reappeared on a giant billboard, revealing the series name in the style of the ransom notes commonly associated with kidnappers and serial killers. A suspenseful thriller-style film was released, adhering to the genre's standards, revealing the whole story and clarifying the narrative behind the missing letters.
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