Outdoor ad: KFC: KFC Boneless

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Top 6: February 21st 2024

We turned up the heat for KFC as we celebrated the return of fan-favourite Hot & Crispy Boneless by collaborating with renowned New Zealand jeweller, Nick Von K, to release a bespoke jewellery collection.

An ode to KFC’s 11 secret herbs and spices, this high-end collection featured 11 hand-crafted sterling silver and pearl necklaces, designed to symbolise the bones that have been removed from Hot & Crispy Boneless.

The unexpected collab sat at the heart of our integrated brand campaign, working across PR, influencer, social, OOH, print and VOD.

Category Restaurants & fast food
Client KFC
Agency Special
Production Film Construction
Country New Zealand
Uploaded 16 February, 2024

Credits

Executive Creative Director
Mark Forgan
Chief Creative Officer
Tony Bradbourne
Producer
Amie Gellert
Art Director
Leah Mizrahi
Junior Art Director
Isabella Griffiths
DoP
Jason Domancie
Studio
Gavin Le Claire
Photographer
Matt Hurley
Fashion Stylist
Richard Huang
General Manager
Kelly Grindle
Chief Strategy Officer
Rory Gallery
Production Partner
Stacey O’Gorman
PR
Natasha D’Souza
PR
Natalie Chandler
PR
Kat Day
PR
Sophie Harsent
PR
Jess Walker
PR

Other credits

KFC GM Marketing, Restaurant Brands- Clark Wilson

KFC Marketing Director, Leanne Too

KFC Senior Brand Manager, Holly Knowles

KFC Digital Marketing Director, Georgina Frances

KFC Social Media & Content Specialist, Chelsea Ho

KFC Assistant Brand Manager, Keegan Thoresen

PHD Creative Integration Lead, Amanda Palenski

PHD Associate Business Director, Ella MacDonald

PHD Senior Digital Planner, Lily McCallum

PHD Account Manager, Lara Winmill

PHD Digital Planner, Lucy Hazlett

KFC: KFC Boneless

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KFC: KFC Boneless

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