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Top 6: February 21st 2024
We turned up the heat for KFC as we celebrated the return of fan-favourite Hot & Crispy Boneless by collaborating with renowned New Zealand jeweller, Nick Von K, to release a
… read morebespoke jewellery collection.
An ode to KFC’s 11 secret herbs and spices, this high-end collection featured 11 hand-crafted sterling silver and pearl necklaces, designed to symbolise the bones that have been removed from Hot & Crispy Boneless.
The unexpected collab sat at the heart of our integrated brand campaign, working across PR, influencer, social, OOH, print and VOD.
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Credits
Other credits
KFC GM Marketing, Restaurant Brands- Clark Wilson
KFC Marketing Director, Leanne Too
KFC Senior Brand Manager, Holly Knowles
KFC Digital Marketing Director, Georgina Frances
KFC Social Media & Content Specialist, Chelsea Ho
KFC Assistant Brand Manager, Keegan Thoresen
PHD Creative Integration Lead, Amanda Palenski
PHD Associate Business Director, Ella MacDonald
PHD Senior Digital Planner, Lily McCallum
PHD Account Manager, Lara Winmill
PHD Digital Planner, Lucy Hazlett