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Shriram Finance Gold Loan: Don't forget this! Anniversary
Gold Loans are one of the most preferred means to raise short term money for emergencies and other small needs. There are dozens of players in the market and the unorganized sector is huge. Top of the mind recall for potential customers is key. The moment you think of pledging, you must think of Shriram Finance – that was the objective.
In a slightly humorous fashion the campaign parallels important things that customers forget in their day to day lives. And reminds customer of Shriram Finance. This professional campaign titled 'Forget anything, but don’t forget this” was published in India in during September – October 2023. It was created for the brand, Shriram Finance Limited. This Film medium campaign is related to the Consumer Finance industry and contains 4 media assets (Digital films & TVC). Apart from English the films were also made in 6 regional languages and released across India.
Photographer – Vikas Gupta Related |
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