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Outdoor

Seatbelt Safety: SAPOL Seatbelts Regional

Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don’t understand the potential consequences of not wearing a seatbelt, forget or simply don’t care. These are confronting images, but they are very real.
Credits Other credits

Runner: Eloise Holoubek

Drone #1 Operator: Andrew Johnston

Drone #2 Operator: Dai Cookes

Lighting: Zac Steele

Action Vehicles: Gary Baxter

Stunt Coordinator: Nigel Harbach

Safety Officer: Clay Dunn

Traffic Control: Seychell Traffic

Research: Kantar

Research: New Focus

Media Agency: Wavemaker

Out of Home: MediaNest

Out of Home: Ooh Media

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