HENKEL: Authentic Beat Concept By DJ. Peggy Gou

Authentic Beauty Concept, the professional hair care brand, had to strengthen its brand values by taking advantage of the arrival of its global ambassador and DJ Peggy Gou at the renowned music festival 'La Solar'. And what better way to do it than through the WAVES?

So for this, we created a series of graphic pieces that show the visual relationship between musical waves and hair waves.