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Outdoor
Stok'd: Cliffside Trip
Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the “Canadian Cannabis Act” which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis.
So how does a regional cannabis chain like Stok’d promote their stores? Introducing “Next to Stok’d” - a legal-ish campaign that ‘zig-zags’ the laws and sophisticated media filters by cleverly partnering with neighbouring businesses to dually promote their store AND covertly, Stok’d.
OFFLINE EDITOR (MARRIED TO GIANTS): Jacqueline Leon Related
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