re:member: It's a credit card.

They say that repetition is the mother of all learning. In this film, we ran all the way with that profound insight.

Because, ironically, consumers are having a hard time remembering the Scandinavian credit card brand re:member. So we made a series of repetitive films constructed to get one very simple message across: It’s a credit card.

We don’t have to tell people how, why, and when they need a credit card. We just have to make people like, remember, and choose us.