HealthyWay KIDS: Anak Cerdas Serba Bisa

HealthyWay KIDS with the highest FOS Inulin to support Gen Alpha kids’ digestive health, immunity, and intelligence. So, parents can optimize the children’s potential and empower them to thrive in a rapidly changing world. With HealthyWay KIDS, we encourage parents to UPGRADE their current milk to bring out their children’s advanced skills and capabilities to meet today’s advanced challenges, and help the parents to keep up with it. We launched an integrated marketing campaign by introducing Nagita Slavina and Rayyanza as our Brand Ambassador, as they are the perfectly fit and be a game changer for this campaign, Nagita tells the audience the secret behind Rayyanza’s advanced skills and capabilities is to UPGRADE his current milk with the best nutrition he can get during his development. While other GUM products focus more on the end benefit, we reinvent our communication and tell moms to UPGRADE their current milk with the best nutrition to keep up with alpha generation.