USDA Forest Service / the National Association of State Foresters / Ad Council: Decades

Developed pro bono by FCB, the creative agency behind Smokey Bear since his 1944 introduction, “Decades” ushers viewers through time to experience the generational impact of Smokey’s empowering message. The film revisits five previous decades to consider some of Smokey’s important lessons, like how to safely build a fire, or what to do with hot coals, showing that we all invoke Smokey Bear and honour his legacy when we act responsibly in the outdoors to prevent unwanted wildfires.