Interactive ad: Panhead Custom Ales: Slay to Pay

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Top 6: March 13th 2024

Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay - a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew. Launched at the Rolling Stone Awards, rock stars lined up to test their guitar shredding skills, while Panhead fans can experience the machine on tour at licensed venues. Results: 70+ news articles worldwide, over 100 million opportunities to see and 300% increase in social engagement.

Category Drinks, alcoholic
Client Lion New Zealand
Agency Thinkerbell
Country New Zealand
Uploaded 29 February, 2024

Credits

Chief Creative Officer
Regan Grafton
Creative Director
Kent Briggs
Account Director
Ellen Hunt
Head of Strategy
Amy Frengley
Designer
Watchara Tansrikeat

Other credits

Freelance Design Director: Nick MacFarlane

Machine Production: Gyro Constructivists Ltd

Production Lead @ Gyro: Andrew Turney

Custom Coding: Ben Tutheridge

Client: Lion NZ

Panhead Managing Director: Josh Drake

Panhead Creative Director: Rebecca Sinclair

Brand Manager: Chase Bickerton

Lion Connections Director: Adam Daysh

Lion Connections Planner Amber Richie

Lion Creative Strategist: Hayley Pardoe

Lion Connections Lead: Ella Fairley

Lion Media & Digital Lead Kelly McIntyre

Content Production: Corner Store

Content Producer/Director: Lara Marshall

Content DOP: Glenn Manchester

Essence Mediacom: Business Director Courtney Barnett

Essence Mediacom: Senior Account Manager Christian Kelleher

Essence Mediacom: Head of Client Leadership Zoe Carson

Panhead Custom Ales: Slay to Pay

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Panhead Custom Ales: Slay to Pay

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