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Allianz Ireland: Stop the Drop

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1 in 5 kids drop out of sports by secondary school.As the largest sponsor of Irish sports, and largest insurer of school children, Allianz wanted to tackle this challenge. And #StopTheDrop. However, this drop is a trickle over time, with many parents believing it’s just ‘their’ child.

So we made an invisible problem visible… with a mountain.

Filled with everything from balls to bikes, our pile of abandoned equipment represents the broken sports dreams of children.

Our protagonist represents every child at that emotional tipping point in their sports journey.

This campaign is supported by a psychologist-led coaching programme.
Credits Other credits

Client Credits:

Marketing Lead: Mark Brennan

Marketing Communications Manager: Valerie Hedin

Partnerships Lead - Anna McCarthy

Marketing Communications Executive - Rachel Hanratty



Agency Credits:



Head of Client Growth: Sarah Deeny

Head of Planning & Behavioural Science: Niamh Murphy

Senior Client Manager: Anna Hickey

Client Manager: Chloe Bates

Head of Content Production: Ciaran Walsh

Senior Designer: Mark Corry



Production Credits:

Production Company: Motherland

Head Of Production: Margaret Livingstone

Director: Fern Berresford

Senior Producer: Keith Bradley

Production Manager: Hannah Gallagher

Editor | Cabin: Rebecca Luff @ Cabin

Post Producer | Cabin: Ruth Minkley @ Cabin

Head of Post Production | Motherland: Anthony McCaffery

Post Producer | Motherland: Laura Greally

Edit Assist | Motherland: Kyle Stuart

Photographer: Trevor Hart

Retoucher: Dona Gorska



Post Production Company: Screen Scene

VFX/Shoot Supervisor: Allen Sillery

VFX: Rob Murray/Gavin Casey

Senior 3d Animation: Ben Klimmek

3d Match Move: Michael McCarthy

Colour Grading: Donal O’Kane

Post Producer: Peter Greene



Music Composition - Eclectic Music

Soundmix: Markus @ Bark Soho

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