Print ad: McDonald's: Insitu fries & Big Mac

View hi-res

McDonald's intends to increase its presence by 25% worldwide by 2027, and Canada is included in this plan. Each restaurant opening is a celebration in itself, creating a lot of anticipation and enthusiasm among local communities. The brand aimed to provide an easy-to-use toolkit designed to meet the franchise's communication needs for announcing these openings. That includes in-store advertising, out-of-home, social media assets, newspaper ads, and direct mail, among others. The aspirations were to ensure consistent communication across the country and to portray the restaurants as festive meeting places. The challenge was to capture iconic menu items in motion. Achieving the perfect moment the utilization of high-speed cameras and a trampoline required us to explore innovative avenues within our creativity.