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A bold new campaign for NAB dubbed “Wrangle Your Money”.
As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple with the changing economic climate. Rooted in the idea that NAB supports customers to manage their money when decisions feel wild, the entertaining campaign borrows from cinematic western tropes and is set in the front and back of a baby store. It shows NAB’s expert bankers helping their customers – with a lasso no less - wrangle their money to make more informed and confident financial decisions.
Other credits
Creative agency: TBWAMelbourne
Chief Creative Officer: Paul Reardon
Executive Creative Director: Matt Stoddart
Creative: Kale McRedmond
Creative: James Southey
Head of Planning: Virginia Pracht
Planning Director: Zac Martin
Senior Producer: Janine Wertheim
Producer: Alana Taylor
Managing Director: Ricci Meldrum
Client Partner: Sarah Tukua
Senior Business Director: Jade Mittermair
Business Director: Ella Hine
Business Manager: Sophie Ford
Client: NAB
Suzana Ristevski: Chief Marketing Officer
NAB - Group Brand Marketing
Hristos Varouhas: Acting Head of Group Brand
Sue Brailsford: Manager, Brand Management
Alastair Sykes: Senior Consultant, Brand Management
Jess Hughes: Manager, Brand Campaign Delivery
Johannes Samson: Senior Consultant, Brand Campaign Delivery
Nicole Bishop: Consultant, Brand Campaign Delivery
Mitch Anderson: Consultant, Brand Campaign Delivery
Lizzie Barclay: Consultant, Brand Campaign Delivery
Susanna Hondrokostas: Manager Brand Identity, Group Brand
Minh Tang: Senior Consultant, Brand Identity
NAB - Business Bank Marketing
Elly Bloom: Executive Marketing, Business & Private Bank
Simon O’Connor: Head of Marketing Metro & Specialised, Regional & Agri
Katherine Venus: Head of Small Business & Digital Marketing
Keegan Nash: Consultant, Creative & Content
Donna Reynolds: Senior Consultant, Marketing Campaigns
Amy Papamarkou: Analyst, Creative & Content
Amy Vo: Senior Consultant, Media Personalisation
AV
Production house: Good Oil
Direction: Dave Wood
VFX: Alt
Sound: Rumble
Photography: Billy Plumber
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