PAK'nSAVE: Borrow the Brand

PAK'nSAVE is New Zealand's low priced supermarket. Everything they do, they do to save Kiwis money. Which is why their branding only has two elements. A yellow background, and a Stickman. For 17 years, PAK'nSAVE has used this low priced combination to keep their advertising costs down. But for their biggest sale of the year, they came up with a way to keep their costs even lower. Instead of making their own ads, they just borrowed someone else's.