Print ad: French Obese National Associations Collective: The Heaviest Thing I Carry, Alexis

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Top 6: March 13th 2024

For World's Obesity Day on March 4th, the French Obese National Associations Collective (CNAO) worked with ad agency BETC Paris to create a pro bono campaign meant to raise awareness around a severe health issue: obesity and fatphobia. Fatphobia is getting stronger and affects people with health issues which leads furthermore to their exclusion.

Category Public interest
Client CNAO
Agency BETC Paris
Country France
Uploaded 5 March, 2024

Credits

Executive Creative Director
Olivier Apers
Producer
Stephanie Garnier
Art Director
Cassandre Siebert
Copywriter
Marianne Desgrandchamps

Other credits

Brand Managers: Anne-Sophie Joly, Camille Marchand

Agency

Agency Managers: Catherine Emprin, Jeanne Libfeld

Strategic Planners: Catherine Emprin, Jeanne Libfeld

Creative Resource Coordinator: Celine Laporte

Creative Producer: Guillaume Denecker

Production Company: General Pop

Photographer: Pascal Boudet

Photographer Assistant: Thomas Brousmiche