Esculab: Look Inside Yourself, 30s

Esculab medical laboratory and the creative agency Bickerstaff.799 converted their cortisol into creativity with the help of artificial intelligence. Instead of scratching the car blocking the way out of the office building with a key, they rebranded the network of medical laboratories and launched the "Look Inside Yourself" campaign. The main idea – regular medical check up helps to understand ourselves better. None of us is perfect. Let’s face it, we all have done things we regret. But before you beat yourself up, consider this - maybe your hormones are to blame. In fact, a strong hormonal imbalance can make a person go nuts and bring someone to tears, even though on a normal day, the same person could be as sweet as pie.