To mark the moment, Amazon Ads tapped creative agency, Anomaly, to debut a new creative campaign, “Did You See It?” The campaign showcases a marketing department the morning after “something big” has aired on Prime Video. It’s safe to assume the team is excited about a new movie or show, until it is revealed that the “did you see it?” buzz is all for the premiere of…their ad. After all, no one gets as excited about ads as ad-people.