Pure Tea: Intern

Experience a fresh and exciting episode every day with ‘Pure Tea’, making every day feel new and vibrant.


‘Fresh’ has always been the product characteristic that ‘Pure Tea’ wants to convey.
But ‘fresh’ is too general. Therefore, Pure Tea wants to clearly convey the support point of fresh and delicious products to young people.

To be honest, young people are not at all interested in advertisements that describe product features. Too rational publicity is even more ineffective media investment.

Young people don't care about fresh support points, but they care very much about whether they live fresh every day. ‘The same’ is what they hate the most. They expect to experience the freshness of every day through challenges and stimulation in life or work.

Every day full of excitement and challenges is what young people want. Therefore, the creative strategy: let unexpected conflicts and transitions happen every day. Make every day full of drama and freshness and convey the message of product characteristics.

Our Idea：Fresh Everyday!
The film describes an innocent college intern who entered an advertising company with complicated relationships. Emergencies, pressures, challenges, and accidents happen one after another. How will this intern face the fresh days?

The film is divided into 5 episodes, with one episode airing each day, from Monday to Friday, which is exactly the working time of the week. With the different challenges faced by the protagonist of the film every day, we ensure that every day, the audience can see fresh, interesting, and dramatic films. Through the film, young consumers can feel that pure tea is fresh every day.

The Results？
After the film was released, the views reached 7.89 million within 8 weeks (There is about 23 million people living in Taiwan). Through the film, 96% of TA can memorize the characteristics of ‘Pure Tea’ products. The Film favorability is 87%. But most importantly, this resulted a in 19 % revenue growth for the‘Pure Tea’.