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Top 6: March 20th 2024
Web Film
Peta: Don’t Be Part Of The Blood Bath. Wear Vegan.Top 6: March 20th 2024
PETA UK and Samy Alliance have released a powerful new video that asks viewers to open their eyes to the cruelty of the leather industry. The video, which the group also shared directly with designer Victoria Beckham following their disruption of her Paris Fashion Week show, depicts a blindfolded woman celebrating her birthday by repeatedly striking a cow-shaped piñata with a baseball bat. As the intensity of the blows increase, the cow’s head becomes bloody and finally cracks open, sending a slew of intestines and blood-soaked leather accessories, such as shoes and bags, cascading to the floor. On-screen text over the clearly disgusted protagonist reads, “Don’t be part of the blood bath. Wear vegan.” The spot was created by global integrated marketing agency Samy Alliance with creative direction from Santiago Lucero. It was directed by M&M (Martin Jalfen and Mike Usandivaras) and produced by ROMA Productions.
Script: Santiago Lucero and M&M (Martin Jalfen & Mike Usandivaras) |
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