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Top 6: March 20th 2024
Ambient
National Bank: Invest in YouTop 6: March 20th 2024
To promote the initiative, National Bank has taken over the back covers of Elle Canada, Canadian Living, Clin d’oeil, Coup de pouce, La Semaine, Véro, Les Idées de ma maison, and seven Jours for the month of March. The covers are designed to change the conversation women have around investments while also promoting the new series. 'Elle Invest in Yourself', 'Canadian Living off your investments': The titles of the articles and the personalities featured have been changed to give greater prominence to women in finance, and to move away from stereotypical discourse.
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