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Outdoor
South Western Railway: Abuse stays with our staff - Kettle
South Western Railway uses real stories from its employees to show how abuse from customers can be hard to forget.
The out-of-home ads (mock-ups pictured) feature moments of everyday life captured through a POV shot, like taking a shower or making a cup of tea. This imagery appears alongside the abuse SWR staff have received at work, including phrases like "you absolute moron", "you dumb cow" and "you stupid old fool". The campaign was created by Jord Morris and Danny Jones.
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