Parsons Paris: PARSONS PARIS BEACH

An ambient campaign for The New School Parsons Paris, to announce the launch of "Parsons Paris By the Sea” summer programs in Barcelona & Cannes.

To Announce the launch of these new courses, The Refreshment Club created beach scenes in the Paris metropolitan area. Beach Chairs and Towel were printed with key information around the courses on them. Passersby could take seat, lounge out and scan the QR codes on each item to learn more about he Courses and offer and even apply.