WIF: The End Credits

The centerpiece of the campaign is a powerful short film created by Fred & Farid Los Angeles, which poignantly uses the end credit format of films to display the vast gender disparity that exists between men and women as well as men and women of color in the film industry. The film uses a custom created soundtrack to highlight the statistics of women to men ratios in behind-the-scenes film positions, escalating from surprising to unbelievable as the statistics of women of color to men fill the screen.