Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is
… read moreleveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
read less...Senior Designer: Ana-Marija Matic
Clients: Mackenzie Davison, Nadia Giannantonio, Kristen Knox, Alan Shaw, Anabela Lanes, Leah Anderson
Account Team: Alyssa Guttman, Natalie Doyle
Executive Director, Comms Planning & Technology: Sean Bell
Executive Strategy Officer: Heather Segal
Strategy Team: Elyssa Seidman, Aurora Stewart de Peña, Kiana Ohori
Media Agency: Spark Foundry
Media Team: Christina Falconer, Doyeon Kim, Varun Oza
Public Relations: spPR Inc.
PR Team: Sonia Prashar, Aileen O’Sullivan, Nikita Shivdasani
Post-Production Company: Zulubot
Post-Production Producer: Lena Hamady, Sarah Dayus
Editor: Oren Michaels
Online Company: Zulubot
Online Artists: Oren Michaels
Online Producer: Lena Hamady
Audio House: Zulubot
Mixing Engineer: Oren Michaels
Studio: Zulubot
Production Artists: Mila Lukezich, Aron Harris
Studio Manager: Sandra Noto, Henry Eugenio
