Palm Valley Coconut Vodka: Jump in those coconuts

Palm Valley is the first vodka on the market made of 100% coconut. That means no preservatives, lower calories and absolutely nothing artificial. Perfect for young influencer markets that like to stay fit and healthy but party at the same time.

So to launch into Australia’s most famous influencer suburb, Bondi, we didn't want to come out swinging with an expensive ad campaign. We wanted people to discover us with a faux outdoor activation on social media that made it look like Palm Valley was arriving in a big way.

The film of people on Bondi Beach discovering Palm Valley arriving amongst huge coconuts has now secured over 100,000 organic views on Instagram and Facebook with zero media budget. Attention that now has our coconut vodka stocked in major bars and restaurants across Bondi and the wider Sydney region.