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NIKIN: Tree Chic
The purpose of the outdoor label NIKIN is to combine fashion with sustainability. The founding idea was to plant a tree for every item of clothing sold and to invest 5% of the revenue in sustainable development. We made this "purpose" our idea and turned the trees into photo models who were presented a part of the new outdoor collection in various poses. We juxtaposed fashion and nature in a novel context and raised awareness of sustainability and fashion on Zurich's largest and most popular shopping street.
Co-Founder: Nicholas Hänny Related |
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