Outdoor ad: Johnnie Walker: The Debutante Ball

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Johnnie Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.

Category Drinks, alcoholic
Client Diageo
Agency Leo Australia
Production Scoundrel
Country Australia
Uploaded 14 March, 2024

Credits

Director
Selina Miles
Chief Creative Officer
Andy Fergusson
Group Creative Director
Tommy Cehak
Group Creative Director
Tim Woolford
Assoc Creative Director
Stacey Karayannis
Assoc Creative Director
Rosie Stone
Production company
Scoundrel
Production Company Producer
Tessa Simpson
Executive Producer
Kate Gooden
DoP
Scott Heldorf
Designer
Johnson Diep

Other credits

Diageo | Johnnie Walker

Melissa Barry Marketing Manager

Emma Ryan Brand Manager

Rebekah Allison Media & Connections Planning Lead

Leo Burnett Australia

Dhiv Pillai Senior Strategy Director

James Walker-Smith General Manager

Andrew Thistlethwaite Group Business Director

Gemma Cox Group Business Director

Cameron Dobbelsteyn Business Director

Rosie Dingle Senior Business Manager

Tamara Kennon – Senior Integrated Producer

Francesca D’Orazio – Senior Film Producer

PR – Herd MSL

Rachel Shun Group Account Director

Janete Sampaio Senior Account Director

Savannah Fielder Account Director

Ross Stebbing Account Director

Mirna Elsabie Account Manager

Sarah Findlay Senior Account Executive

Lucy Lincoln Account Coordinator

Experiential Production, Design & Programming – Alfred

Stuart Couzens Founder

Mason Browne Senior Creative Producer

Media – Foundation

Tegan Conn Business Director

Natasha Galasso Account Manager

Maggie Concepcion Account Coordinator

Johnnie Walker: The Debutante Ball

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Johnnie Walker: The Debutante Ball

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