Cleanipedia: Unmentionable Stains

MullenLowe and cleaning solutions experts Cleanipedia today announce the launch of a new campaign - ‘Unmentionable Stains’. When it comes to accidental stains caused by the likes of grass or coffee, consumers have no problem asking others for stain removal advice. While there are ample suggestions available on how to remove these sorts of stains, the data shows what people really need is advice on the stains no one seems to openly talk about… the stains caused by bodily fluids. As a challenger brand in a highly competitive category, MullenLowe was tasked to help increase Cleanipedia’s brand awareness by shining a light on these ‘Unmentionable’ stains, the ones other cleaning brands don’t mention.