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The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And … read morethis shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.
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Credits
Other credits
Client
Marketing Manager Michele Karaa
Brand Manager Romy Abou Tayeh
Agency
Agency Lead Ramzi Sleiman
Designer Rana Yazbeck
Strategy Director Mongi Bhouri
Strategist Fatima Talaat
Business Director Karim El Kari
Business Director Hiam Baltaji
Communications Manager Aya Abi-Saleh
Communications Manager Nathalie Hammoud
Business Director Yousif Noureldin
Content Producer Ali Dekmak
Content Producer Shahla Manku
Content Producer Gaia El Khazen
Head of Production Shereen Mostafa
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