RAW Hire: Know exactly where your trucks located - HERO AMBO

In Vehicle Monitoring Systems (IVMS) is fitted to every Raw
Hire fleet vehicle.

This technology allows Head Office to know a vehicle’s exact
location, and driving activity, at any given moment.
To demonstrate IVMS in action, we released a fleet of Raw Hire
vehicles across the pages of Business News and The West
Australian…each one giving a live update about the specific
environment in which it found itself.

We worked with the publications’ editorial staff ahead of
placement; allowing us to quickly develop our ads based around
the photographs and stories in the proposed page layouts.