Alton Towers is marking the terrifying rebirth of its inverted rollercoaster with a horror-style ad directed by Rattling Stick director Misko Iho. The story follows a night watchman as his mundane evening routine spirals into an extraordinary encounter as the once dormant Nemesis is reborn, unleashing her immense power, flipping him mercilessly around. We witness his journey from ‘naïve night watchman’, to a man boldly facing his fears as he embraces the thrill of the exhilarating, terrifying, but ultimately rewarding rollercoaster ride that is Nemesis Reborn.