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Top 6: March 27th 2024
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Volvo: #WhatTheTruckTop 6: March 27th 2024
Production company Yonder has unveiled its latest campaign for Volvo, aimed at captivating truckers across the nation. The humorous #WhatTheTruck initiative aims to generate excitement and intrigue surrounding Volvo's upcoming truck design release. The top secret strategy, crafted by creative agency BALDWIN&, sets out to intrigue and excite truckers with Volvo's latest creation, encased in a shroud of mystery. The film showcases a sleek, efficient marvel on 18 wheels, disguised as a test race car and strategically parked in the heart of bustling truck stops. To top it off, the hashtag #WhatTheTruck is plastered across the side, driving social engagement.
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