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Halan: immediately hospital
Our client approached us with a problem, no one knows what Halan application is exactly for. The message they wanted to communicate is that “Halan” is a holistic financial hub that offers all kinds of financial solutions for your everyday needs.
Quite the long sentence isn’t it? That’s why we tried to simplify it as much as we could: “Halan is the name of our financial application “Halan” happens to also be an Egyptian slang which means “Immediately” The solution: Word-play, double the meaning, all of the info, with a dash of entertainment to it. We brought the famous comedian actor “Chico” to play different roles as he portrays a character in a very sticky situation where he needs an immediate solution, and every time he says the word “Halan” (meaning immediately), people start reciting all of the “Halan” application benefits.
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