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The campaign focuses on a sad and revealing fact about Soccer, locally and globally. It has to do with the fact that gender violence increases considerably when a soccer team loses. With an average of 25%, it reaches an increase of 34% or more globally. The best way to reduce and put an end to this is to make the information known and show this problem constantly to be able to raise awareness and take action
Credits
Other credits
TEAM Havas Perú:
CCO: Mauricio Fernández Maldonado
CREATIVE DIRECTTOR: Moises Urrutia
Business Unit: Carmen Rojas:
Account Director: Janis Amayo
Art Director: Carlos Valladolid
TEAM República Havas:
CEO: Jorge Plasencia
President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Martín Stuart
ASSOCIATE CREATIVE DIRECTOR: Celine Hercouet
ASSOCIATE CREATIVE DIRECTOR: David Thackeray
SCO: Catarina Goncalves
CHIEF OF ProducTION AND experiencES: Gustavo Fernandez
Managing Director: Vanesa Bolanos
PHOTOGRAPHER: Gonzalo Corrado
Producer: Ana Guzik
Productor Ejecutivo: Edu Wallace
Phoro Assistant: Diego Ferreiro, Agostina Tolotti
Estylist: Pia Fellay
Final Retouch: Custom Image.
Client: Maria Paz de la Cruz: Campaign Coordinator / Marco Rodriguez: Grow Director / Milagros Majino: Digital
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