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Top 6: April 3rd 2024
Experiential

Zumbi dos Palmares University: Anti-Racist Bag

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Top 6: April 3rd 2024
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations of theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for their Zero Racism program. The program aims to end racism in consumer environments and to raise awareness of Law 14.532/2023.
Credits Other credits

CEO: Manir Fadel

Creative Direction: Manir Fadel (CCO), André Gola (ECD) and João Caetano (ECD)

Creation: Duda Vidaurre, Gabriella Batista and Jonas Soares

Content: Bruno Borghi and Bruno Flores

Account Management: Priscilla Telles

Account executive: Pamella Kacelnikas

Head of Media: Verusca Casciano

Media: Camila Mercadante

Head of Strategy: Mariana Pagano

Head of Production: Fabiano Beraldo

Production: Otávio Veras

Client appoval: José Vicente (dean)

Grey Global Head of Creative Excellence: Maru Sokolowski

Grey Global Craft Partner: Costanza Rossi

Grey Global Chief Creative Officer: Gabriel Schmitt

Grey Global Creative Partner: Diego Medvedocky

Grey Global Producer: Emiliano Alvarenga

Grey Global Sr. Creative Manager: Catrina Ramos

Film Producer: PANCS

Stylist/Designer: Naya Violeta

Post-Production: Átomo

Post-production Coordination: Fernanda Nahas

Finalizer: Rafael Zierhofer

Edition: Bruno Husky

Motion: Daniel Rotatori

Colour: Rafael Zierhofer

Sound Production: Jamute

Sound Executive Producer: James Feeler

Sound Engineer: Marcelo Filho, Otávio Bertolo, Sanjai Cardoso

Coordination: Julianna Zuppo and Letícia Nunes

Account executives: Kiki Eisenbraun and Hingrit Nistche

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