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Top 6: April 3rd 2024
Despite gaining repercussions in mainstream media, scenes of people of color or other marginalized groups being humiliated in stores by having their bags searched under accusations
… read moreof theft, it remains a routine reoccurrence in Brazilian retail stores. To combat racism in stores, Grey created “The Anti-Racist Handbag” in partnership with Universidade Zumbi dos Palmares for their Zero Racism program. The program aims to end racism in consumer environments and to raise awareness of Law 14.532/2023.
read less...CEO: Manir Fadel
Creative Direction: Manir Fadel (CCO), André Gola (ECD) and João Caetano (ECD)
Creation: Duda Vidaurre, Gabriella Batista and Jonas Soares
Content: Bruno Borghi and Bruno Flores
Account Management: Priscilla Telles
Account executive: Pamella Kacelnikas
Head of Media: Verusca Casciano
Media: Camila Mercadante
Head of Strategy: Mariana Pagano
Head of Production: Fabiano Beraldo
Production: Otávio Veras
Client appoval: José Vicente (dean)
Grey Global Head of Creative Excellence: Maru Sokolowski
Grey Global Craft Partner: Costanza Rossi
Grey Global Chief Creative Officer: Gabriel Schmitt
Grey Global Creative Partner: Diego Medvedocky
Grey Global Producer: Emiliano Alvarenga
Grey Global Sr. Creative Manager: Catrina Ramos
Film Producer: PANCS
Stylist/Designer: Naya Violeta
Post-Production: Átomo
Post-production Coordination: Fernanda Nahas
Finalizer: Rafael Zierhofer
Edition: Bruno Husky
Motion: Daniel Rotatori
Colour: Rafael Zierhofer
Sound Production: Jamute
Sound Executive Producer: James Feeler
Sound Engineer: Marcelo Filho, Otávio Bertolo, Sanjai Cardoso
Coordination: Julianna Zuppo and Letícia Nunes
Account executives: Kiki Eisenbraun and Hingrit Nistche
