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Outdoor
Guinness: Six Nations Isn't Over, 2
When the Men’s Six Nations ends, some sports fans assume the Six Nations is over, but the women’s rugby is only just starting. As official sponsors of the Men’s & Women’s Six Nations, GUINNESS is in a unique position to change this, encouraging fans to be proud supporters of them both and highlight that the rugby is not over. That’s why AMV BBDO has created a pint play poster to make fans aware of when each fixture is happening. Using the notifications to mirror the head of the GUINNESS pint, each ad enables fans to populate their calendar with the games via a QR code. The ad will also run in print and digital. The campaign was created by Dalatando Almeida and Michael Hughes, with Creative Direction of Nicholas Hulley and Nadja Lossgott.
Client name: Paddy Carberry, Lauren McKay and Sara Griffith Related |
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