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Cadbury Mini Eggs: Mini Eggs, Night

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Cadbury Mini Eggs are big, they’re huge, so big in fact that they’re the UK’s biggest selling chocolate egg at Easter time*. But they’re still only 3cm tall. So VCCP London created a tiny small campaign to celebrate them around the nation, which launches today. The social-first campaign centres around small OOH special builds made to look like real full scale OOH and carrying JCDecaux branding (with their agreement). They were filmed in-situ with the camera panning back to reveal the true scale of the Mini Eggs billboards against their backdrops. In addition to the small scale of the ads, the campaign was also completed on a tiny budget by a small but mighty team from Cadbury agency of record VCCP London, as well as their global content creators Girl&Bear and creative digital agency Bernadette.
Credits Other credits

SENIOR BRAND MANAGER: Charlotte Parkes

AGENCY

BUSINESS DIRECTOR: Charlie Griffith

ACCOUNT DIRECTOR: Oli Robinson

SENIOR ACCOUNT MANAGER: Fiona Hanna

PRODUCTION

CREATIVE PRODUCER: Crystal Matthews

DESIGNER: Leila Amin

PRODUCTION ASSISTANT: Angeline Gill

POST PRODUCERS: Finlay Macaulay & Bilal Singh-Butt

MODEL MAKER: Paul Baker

SOUND DESIGN: Emily Vizard

EDITOR: Fernando Vera

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