Caja Maynas: Little negotiators

From an early age, we possess the innate instinct to negotiate. Since childhood, when we desire something, we deploy a variety of tactics: whining, tantrums, tears, screams... we don't stop until we get what we want.

At Caja Maynas, the leading financial institution in eastern Peru, we decided to take advantage of this universal insight to promote our new savings account designed for children, designed for “ñañitos” (Which is how children are called in this part of the country).