Colorectal Cancer Canada: Nothing to hide

Every year during Colorectal Cancer Awareness Month, Colorectal Cancer Canada initiates a nationwide awareness campaign. The objective is to motivate Canadians aged 50 to 74 to participate in screening tests.

The "Nothing to Hide" campaign features a collection of X-rays, showcasing unusual objects found in the colon: a cassette tape, a light bulb, a set of keys, and more. Each visual is accompanied by the tagline "It's better to get screened, whatever they find."