As nearly four out of five people (88%) prefer HEINZ Ketchup over other brands’ when eating out, there’s nothing more frustrating than being stuck at a restaurant without it. Starting April 2nd, HEINZ tackles this common ketchup catastrophe in its latest creative campaign, 'Smack for HEINZ,' by rolling out smackable boards dispensing HEINZ Ketchup outside restaurants not serving the fan-favourite sauce. This also debuts via OOH, film, digital experience and social media.
