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Top 6: April 10th 2024
Outdoor

Coca-Cola: Every Coca-Cola is Welcome

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Top 6: April 10th 2024
Coca-Cola announces the launch of a new global program, ‘Every Coca-Cola is Welcome’, designed to embrace and showcase local interpretations of its iconic logo created by bodegas, shopkeepers and local artists. For years, local artists' versions of the Coca-Cola logo have been found across countries. Designed by the individuals running the stores, the Coca-Cola logo has been re-imagined as signs, paintings, and murals. For the first time, these inspiring works of art will be showcased in the ‘Every Coca-Cola is Welcome’ campaign.
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Media: Essence MediaCom

PR: Ogilvy PR

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