Count Me In includes a film, television, OOH, social, and digital ads, but it’s much more than a traditional PSA. The film, directed by Kat Webber and produced by Fela, features a diverse group of Canadian women influencers rallying together and counting themselves in to speak out against injustices and speak up for gender equality. It ends with a call to action to visit yescountmein.ca where every woman in Canada has an opportunity to join the cause by recording themselves reading a script and being added to an ever-growing, ever-evolving version of the film.
