Foodstuffs: Mercury x PAK'nSAVE

PAK'nSAVE is New Zealand's budget friendly supermarket. So budget, In fact, their branding only has two elements. A yellow background, and a Stickman. For 17 years, they've used this combination to keep advertising costs down. but when you're always talking about low prices, how do your biggest sale of the year stand out? Rather than make their own ads. PAK'nSAVE borrowed some
instead.

Weirdly, New Zealand has a lot of brands that also use the colour yellow. Like our biggest energy provider, leading electronics retailer, national sushi giant, a huge bread company, and many more.

After a few Intensive negotiations (Begging, heaps or begging), some agreed to leave outdoor billboards running so Stickman could get his Super Deals message out in the lead up to Christmas.