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Tecsup: Wifi

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Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with “It's techno, but it's not logical”, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.
Credits Other credits

Brand Director: Sandra Zarak

Planner: Fernando Alvarez

Brand Executive: Víctor Perez

Digital Director: Jesus Abon

Director of New Business: Diego Vergara

Production House: Ka&O Films

Director: Manu Oxenford, Chino Pinto

Executive Producer: Kike Pacheco

Production Assistant: Valentina Corpancho

Assistant Director: Guido Merea

Director of Photography: Fernando Cobian

Art Director: Sandro Angobaldo

Field Production: Los Javieres

Color: Sipan

Post: Chino Pinto

Audio: Rodrigo Malnati

Client Approval: Rafael Cedano

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